More and more companies, large and small, have turned to email marketing as a primary means to promote their business. Why? It leads to better investment returns and customer engagement that traditional forms of marketing. With its proven success rate, it is clear that email marketing is not going away anytime soon. However, it is important to note that email marketing is not successful solely on himself. Here are three ways to integrate email into other areas of your marketing plan.
Social Media
Studies show messaging policies that are related to social media work best. The integration of social media into your current email marketing is extremely important, and much easier than you think. Services such as GetResponse and MailChimp provides tools that allow you to add social media buttons to your existing models. These buttons are easily customizable. You can set to connect directly to your Facebook or Twitter page, for example, or even share a direct link to social media channels to your subscribers. This increases the scope of your emails, enabling existing subscribers to share your content with their friends and followers.
You can turn your e-mail subscribers of new followers of social media and, in turn, gain new email subscribers through your following current social media linking sign forms in your platforms .
Blog
If you are looking for a way to generate more traffic to your site blog section, email is definitely a great way to do it. By encouraging your current subscribers to sign a subscription website, you ensure more clicks on your blog. Then, instead of having to check the site manually blog updates, your subscribers will be notified by email every time something new is published.
Portable
Mobile devices and smartphones have definitely changed the way we work. According to US Consumer Report Device preferably Movable Ink for 2014, 66% of all emails are first opened on mobile devices. Because of this, it is imperative that your emails have a mobile optimization. If they do not, you may remove your email subscribers immediately. You should always test your email templates across different mobile devices, send both versions in text and HTML e-mail and make them easy to click buttons for users of the touch screen.
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