1. Broken links
In almost every company newsletter sent, there are links to the services they offer, they have written blogs or website links principal of the company. While these links are generally a useful way to educate your subscribers, they do no good if they do not actually work. Not only must you ensure that you have copied and pasted the correct link for each article in your newsletter, you must also click on each link before you send the newsletter to make sure it is active and working.
2. Missing Links
Similar to include a broken link in your newsletter, failure to include the link period is just as bad. You confuse your subscribers if you write something like, "Click to learn more," even forget to include the link you actually want to click.
3. Social media buttons
If you do not have buttons for "Forward" or "like" your social media channels in your newsletter, you definitely should. This helps to create more of a following and presence online for your business. As for all other links that you include in your newsletter, you must click on these links or buttons to make sure they connect to social media platforms correct before you send your newsletter. Also it is a good idea to include separate buttons social media "share" in your newsletter so readers can share your content with their friends and followers. That said, you might want to not overload your newsletter with links to social media because it can distract the detailed content in your newsletter, so make sure you use these buttons sparingly.
4. Spelling and grammar
A small typo can ruin all your newsletter and cause your subscriber list to dwindle down. In other words, it looks unprofessional. It is important to read your newsletter several times while you create, but just before you send it. It is not a bad idea to have a few pairs of eyes look over too, just to make sure you do not miss anything.
5. Subject line
Your subject line is the first thing your subscribers see when your newsletter is delivered to their inbox, and can determine whether or not they will even open the mail first. Because of this, it is essential that your subject line should contain correct grammar and spelling errors zero - similar to the rest of your newsletter. Need help creating your subject line? Visit our guide for the creation of clickable email subject lines.
6. Distorted pictures
Just because the pictures look great while you're writing your newsletter does not always mean the clarity will result once you l 'to send. Some email marketing services provide an overview of what the desktop and mobile versions will look like once your newsletter is opened. If the service you are using does not offer this tool, you can send a test version to yourself or other employees to ensure that all the images are clear and are the appropriate size.
Want more tips and tools to use for your email marketing plan? Visit our blog here. And if you are still looking for an email marketing service to use for your newsletter, we did the legwork for you and reviewed all the best choices out there.