How to keep your email campaigns out of the Spam folder

How to keep your email campaigns out of the Spam folder -

Email marketing is a great way to keep in touch with your customers and keep them engaged. Although there are some words that you should definitely avoid using in your email newsletters, there is no complete list of spam trigger words. Creating a good subject line is a way to improve your open rates, but there are some other things to keep in mind if you want to avoid spam folder. To help you with this, we have compiled a list of the main things you should and should not do when it comes to a successful email marketing campaign.

1. Use a reliable service

While you can essentially use any email service provider to send a newsletter, it is best to opt for an email service marketing reputable, as they specialize in the field. e-mail marketing services provide templates and customizable designs, registration forms and bulletin help you manage large contact lists. Most of these services also help properly scan your email campaign before sending it to help you avoid the spam folder. MailChimp, for example, offers its users a tool Inspector Inbox. This tool checks your campaign for spam related content and warns you if it succeeds or fails before sending, so you can change your content or subject line to ensure deliverability inbox.

2. Make Compatible

Ensure that your newsletter is reflected in the desktop and mobile platforms should be common sense nowadays, but mobile is often forgotten . Instead of having to determine the best way to mobilize your campaign, you can use an email marketing service that will automatically give you the option of creating a newsletter that runs on both platforms. It is also important to keep in mind that some recipients may not be able to view HTML email, which is why you should always create both an HTML version and a plain text version of your campaign as well to test the newsletter on both platforms before planning the campaign.

3. Do not be demanding

In general, you should never use all caps in your email marketing campaigns. If you absolutely need to focus on something, do it in the newsletter, not the subject line, and be bold or italic text instead of making all plugs. You do not want to come across as if you shout to your subscribers. In addition, the exclamation points are risky in subject lines. Avoid language, such as "Buy this moment !!!!!" and opt for a more conversational tone; an exclamation point is sufficient

4. Use embedded links

. If the links you provide your subscribers are too long, it can look like a scam or fake link and deter click it. not only could it decrease your click through rate, but it looks as messy and unorganized in an otherwise visually appealing campaign. If you are including a large number of URLs in your newsletter, you always try to hide behind the text that is directly related to it.

If you're still looking for an email marketing service, or want to try a new, head over to our review and see which is best for you.